{"product_id":"how-to-get-to-the-top-of-google-the-plain-english-guide-to-seo","title":"How To Get To The Top of Google: The Plain English Guide to SEO","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eRevised and updated for 2025\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSearch is changing faster than ever.\u003cbr\u003e\u003cbr\u003eThis \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eupdated edition\u003c\/span\u003e\u003cspan\u003e comprehensively covers Generative Engine Optimisation (GEO) and AI-powered search, showing you exactly how to rank in ChatGPT, Perplexity, Claude, and Google's AI Overviews.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJoin over 100,000 business owners and marketers who've used this no-nonsense guide to increase their rankings and sell more. No fluff, no jargon - just strategies that work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003enew to search marketing\u003c\/span\u003e\u003cspan\u003e or an \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eexperienced pro\u003c\/span\u003e\u003cspan\u003e wondering why your competitors are suddenly outranking you in AI search results, this book will show you exactly what to do about it.\u003cbr\u003e\u003cbr\u003eFrom SEO fundamentals to advanced GEO strategies, the 2025 edition gives you everything you need to dominate both traditional and AI-powered search.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBy the end of this book, you'll...\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMaster both traditional SEO and new Generative Engine Optimisation (GEO) techniques\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eKnow exactly how to rank in AI-powered search engines (we'll show you the complete playbook)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIdentify which keywords \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eactually\u003c\/span\u003e\u003cspan\u003e drive purchases in both traditional and AI search\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLearn how to optimize your website for both Google and AI crawlers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate content that resonates with humans while educating AI about your expertise\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild genuine authority through strategic content marketing and digital PR\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHave a complete strategy that works today and adapts for tomorrow\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWhat Kind of Results Are Possible?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe don't do hype, so here are the real numbers: One client grew from $2K to $3.4M in monthly revenue using these strategies. Another increased leads from 35 per week to 400 per day through our content marketing approach. The book includes detailed case studies showing exactly how they did it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWhat's New in the 2025 Edition?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBrand new section on \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eGenerative Engine Optimisation\u003c\/span\u003e\u003cspan\u003e (\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eGEO\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eComplete guide to ranking in ChatGPT, Perplexity, Claude and other AI search engines\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUpdated strategies for Google's AI Overviews (that actually work)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEnhanced guidance on creating content that educates both humans and AI\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNew case studies showing real results in both traditional and AI search\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003elifetime updates\u003c\/span\u003e\u003cspan\u003e included, this is the only search marketing book you'll need as search evolves.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":54723233349856,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/6675\/0176\/files\/1_0a367295-6b89-4644-a286-1fc75a9e6d32.png?v=1788841905","url":"https:\/\/novexcommerce.shop\/products\/how-to-get-to-the-top-of-google-the-plain-english-guide-to-seo","provider":"Novex Commerce LLC","version":"1.0","type":"link"}